Hi, I'm Poorva, a UX designer obsessed with why problems exist, not just what they look like.
Jul 2025 – Oct 2025
Nov 2025 – Jan 2026
May 2026 – Jul 2026
Rupeia
ROITech
Open To
UI/UX + Graphic Design
UI/UX Design (Freelance)
Summer Internship
HOW I WORK
Design that starts at the
Reframe The Problem
I don't start with the problem statement, I start with where it came from. Before anything else, I question assumptions and dig into the root cause of why the problem exists in the first place.
Root Cause Analysis
Assumption Mapping
5 Whys
Understanding the Human
I research not just what users do, but how they feel while doing it. Cognitive load, emotional states, anxiety — I map the mental reality behind the task flow, not just the task flow itself.
Root Cause Analysis
5 Whys
Assumption Mapping
How I move faster
I pull from research papers, psychology literature, and cognitive science — often using AI to surface relevant studies faster so I can spend more time actually thinking.
Synthesise & Map
Insights don't mean anything in isolation. I organise research into patterns, map emotional journeys, and identify the exact moments where design can intervene most meaningfully.
Affinity Mapping
Journey Mapping
Insight Clustering
How I move faster
I use a mix of whiteboarding, affinity mapping, and AI-assisted synthesis to spot patterns I might miss — then move into Figma once the structure has a point of view.
Design with Intent
Every pixel has a reason. Each interaction pattern, hierarchy decision, and visual choice is traceable back to a specific insight or user need. Nothing is accidental.
Wireframing
Prototyping
Design Systems
Test & Refine
Design is a hypothesis. I test, watch where users hesitate, listen to what they don't say, and iterate until it solves the right problem.
Usability Testing
Think Aloud
Iteration
How I move faster
After testing sessions, I look for patterns in what users don't say as much as what they do — sometimes using AI to help me sift through notes without losing the nuance.